Let our mat releases and content marketing tools turn your brand messages into standout news articles that educate, inspire action, and promote engagement.

What is content marketing?

Content marketing involves creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in your products or services.

The Content Marketing Institute defines content marketing as

… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action …

What is included in content marketing?

This type of marketing includes things like includes things like educational articles, publications, e-books, videos, pictures, entertainment, podcasts, and webinars that answer specific questions that people have and provide them with something they can’t get elsewhere.

It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.

You need reliable press coverage to expand your reach and exposure, and you need it now for your brand, your product, or your awareness / education campaign.

But reporters send calls directly to voicemail, making it difficult to “present” their story. Outreach emails and tweets go unanswered. Sounds familiar?

It is hard to get “earned media” and the direct approach reporters and editors can take a long time … and be expensive.

Content marketing is not advertising. It is not disruptive like a pop-up ad, nor is it ignored by consumers, like ads on web pages.

Rather, it is your content and messages that, with Sr3, are tailored to the consumer-friendly news highlights that run alongside the news. Incorporate your messages as part of the news, rather than as a display ad accompanying the news.

Using the Platform of mat release, essentially sponsored and syndicated news stories, we create engaging, valuable and action-oriented content that looks, feels and reads like news.

The content feels “native” to where it runs, compared to a display ad. But like an ad, you completely control the message. Working with our team of writers (former journalists), we incorporate your brand messages into a consumer news feature found within trusted news sites.

When you grow, we grow!